Good Will — synonyms, definition

1. good will (Noun)

accommodation affection benefaction benefit benignity boon condescension devotion dispensation esteem favor favour friendship good deed goodwill grace indulgence kindliness kindness love • • •

good will (Noun) — A disposition to kindness and compassion. ex. "the victor's good will in treating the vanquished"

good will (Noun) — (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets).

good will (Noun) — The friendly hope that something will succeed.

friendliness good nature intangible intangible asset